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High quality organic clothing subscription for baby's first years. Pick your bundle, fill it with clothes you like, wear as long as they fit and swap for the next size anytime.

All clothes are pre-washed with eco-detergent so the baby can be wrapped in softest organic clothes right away. Babies outgrow 6-7 clothing sizes within their first year. With the OiOiOi subscription, parents swap their current size for the next one whenever the baby is ready.

While the parents care for their little one, OiOiOi takes care of the clothes, making sure they are in good condition for the next tiny client.


fixed monthly fee

cancel anytime, 1 month cancellation period

four bundles (5, 10, 15 or 20 pieces)

for babies from 0-24 months

flexible switching of sizes

soft & comfortable organic cotton

high-quality unisex basics

handpicked sustainable brands

delivery & return included

ordinary wear & tear insured


Pick a plan and fill your bundle

Have your bundle delivered to your doorstep

Wrap your baby in softest organic cotton

Oops, too small! Log-in to your account and order the next size - we dispatch it right away

Return your current set in our re-usable packaging once you receive your new bundle

We wash & check the clothes for quality - ready to be shipped to the next baby


We are Anna Mucha und Belén Bolliger from Zurich, the founders of OiOiOi. We share the passion for innovative sustainable concepts and bring in our corporate background in supply chain and marketing to make this baby fly.

Experiencing first hand how fast her baby grew made Anna come up with the idea of a circular baby clothing subscription. Belén, a seasoned marketing & communication professional, loved the idea and together they launched the circular baby- and kids clothing service OiOiOi in 2020. 

“We want to make sharing incredibly convenient for new parents by circulating organic baby clothes from selected brands.”


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